QVC and Residence Shopping Network are poised to soon hawk their wares under the identical corporate roof. (Nasdaq: HSNI) is a $3.5 billion interactive multichannel retailer with strong direct-to-consumer experience among its two operating segments, HSN and Cornerstone. Combined, the companies will serve an estimated 23 million customers worldwide and ship more than 320 million packages every year, stated Mike George, QVC’s president and CEO.
The acquisition information comes just two months after HSN CEO Mindy Grossman, who oversaw HSN’s transition to a publicly held company in 2008, left the network to turn into CEO of Weight Watchers. Is a specialty retailer of client products. At that time House Shopping was nonetheless in the technique of trying to convince cable operators to hold its show over different various programming.
The motive for the growth within the path of community advertising and marketing lies within the fact that smaller companies had been seeking a approach to get their merchandise to prospects in rural areas. After success in Japan, HSN developed a shopping channel for Germany along side Quelle, a European catalog firm, and Kirch Media Interests of Germany.
Although I didn’t find quite a lot of details about exactly what this …